Todays’ news are all about volatile gases: the iPhone will exclusively breath oxygen in the UK and Walker Crisps from now on labels its Crisp packets telling us how much CO2 has been released into the atmosphere for the production of each bag - from the growing of potatoes, over transport and preparation to packaging.

What is the connection between the two? Well, there is none really. The reporting of the Apple O2 deal can be found everywhere. The label telling us the footprint of CO2 for each bag of crisps hardly makes it.

Well this is no surprise, but yet there is an interesting observation to be made: While there are attempts to enable the individual to make a buying decision based on how environmentally friendly a product is, the carousel of gadget updates with the massive output of CO2 turns faster and faster. The iPod iPhone can be seen as only a representative - just look how regularily we update our mobile phones for newer, slimmer more potent ones.

When has the time come that a producer addresses the sticky question with our gadgets? Just a thought.