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Monomo Interaction Design



Consumer Goods Hack - Yoshiaki Kaihatsu in Berlin

Yoshiaki Kaihatsu at Tristess Deluxe Berlin

Hamburg based gallery CAI showed the work of Japanese Artist Yoshiaki Kaihatsu at the Tristesse Deluxe Gallery in Berlin, Karl-Marx-Allee. In his work, Yoshiaki uses outerwear - and in this instance the jackets of a particular sponsor - as the source material for sewed animals. These animals are attached to the still recognisable source - so that it looks like that there is a metamorphosis going on.

Yoshiaki Kaihatsu at Tristess Deluxe BerlinThe entertaining process with you is, that the portrayed animals lend their characters to the fashion item. For me at least, a pink training top will never look the same again.

Yoshiaki Kaihatsu at Tristess Deluxe Berlin

Interestingly enough another big sportswear company launched an advertising campaign earlier this year, showing work by Federico Uribe who also used products by the manufacturer as base material.

Federico Uribe

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