The presentation of the iPhone

Looking at the interaction possibilities this new device from Apple has to offer, the iPhone might have the potential to be regarded as a milestone similar to the introduction of the Apple II back in 1977, or as stated in Steve Jobs presentation, the Macintosh in 1984.

To focus on gesture movements is certainly not only Apples domain but they are one of the most prominent names with the ability to introduce a mass market device making use of that technology. And freeing the interface of any fixed buttons together with the potential of the power of the UNIX based operating system makes it a very promising move.

Hence the praise from all sides and the subsequent jump in share price seem to confirm Steve Jobs claim that this is a revolutionary device which he clearly tries to sell on the commercial merits of the iPod - and the emphasis of the iPod and its fantastic success story is not only designed to win Wall Street over but gives one a clear idea how the marketing machine will run this device.

But there are some critical voices who seem to have a fair idea of how power hungry such a device will be – and the emphasis of power saving and managing capabilities in the presentation were an invitation to the critical minded observers and give one a good idea of how attentitive the users will need to be in order to keep the device going until they will have the chance to recharge it. Let’s hope that the search for the most powerful battery does not result in any explosive stuff similar to the laptop battery disaster.